The transformation began with a single insight: she didn't need a new business. She needed to reimagine the one she already had.
Found & Flourish
Rebrand and website design for a community for purpose-driven founders
Brand Strategy + Positioning
Visual Identity
Custom Illustrations + Animations
Social Media Design
Pitch Deck Design
Website UX
Website Design
Web Development by Elena Studio
“Unifying and bringing my two brands together resulted an an even more powerful presence than I could have imagined. The partnerships are flowing, my own personal brand perfectly compliments and amplifies the message and my 121 work has blown up since bringing them together”
Lara | Founder
The Brief
When Lara reached out, she was on the edge of shutting down a business she'd built over nearly a decade. Burnt out, disconnected, and ready to move on, she thought her only path forward was to start something entirely new. But deep down, she knew the mission still mattered.
What began as a conversation about ending things became the catalyst for a radical reinvention. Together, we uncovered a renewed purpose and reshaped the business from the inside out. We kept what was still aligned, stripped back what wasn't, and made space for a clearer, more meaningful evolution. The new direction centers on supporting purpose-driven founders and bridging the gap between values and money.
This wasn't a rebrand for the sake of aesthetics. It was a strategic reclamation of identity, clarity, and impact.
The Challenge
Total disconnect from the brand and its original mission
After eight years of running the business, the founder no longer felt connected to the brand or its direction. The values felt diluted, and the passion that once fueled the work had faded. She believed the only option was to walk away.
A belief that a new idea required starting from scratch
Like many multi-passionate founders, she felt torn between her evolving interests and her existing brand. She didn't realise there was a way to integrate the two.
A brand and message that no longer reflected her or resonated with her audience
The original identity and language of the brand no longer matched the founder's voice, vision, or values. She needed a rebrand that felt bolder, clearer, and more mission-led.
The Strategic approach
Through brand strategy work, we stripped things back to their essence, clarified the mission, and redefined who the brand is really here to serve: founders who give a sh*t.
The new direction reframed Found and Flourish as a movement, not just a community. It exists to help founders bridge the gap between purpose and profit. We restructured the brand's messaging, tone of voice, and business model to align with this sharper vision.
The Creative approach
Visually, the rebrand needed to balance activism with accessibility. It had to be bold, punchy, and opinionated, while still approachable and human.
We crafted a visual identity that feels confident and mission-led: a striking type system, an earthy but energetic colour palette, and graphic elements that communicate momentum and clarity. The design language moves away from the overly soft aesthetic often found in founder communities. The website was redesigned to mirror this new clarity, stripped back, strategically structured, and full of energy.
The Results
Reignited passion and a powerful sense of direction
"I'm back in love with my business — something I never thought I'd say again. I feel excited, energised, and proud to share what we're doing."
A brand that energises and expresses her true vision
"The clearest, most aligned expression of what I've been trying to say for years. It's not just beautiful — it's bold, meaningful, and honest."
A strategic pivot that honoured her legacy
"I didn't need to burn it all down to grow — I just needed the right support to reimagine what was possible."
Testimonial
"Hannah showed me how to bring my new interests into my existing business, whilst aligning my values — evolving the brand and messaging to reflect who I am now as a founder"
"Instead of letting go of all the valuable work I'd done, we kept the most aligned elements and reshaped the business to feel authentic, inspiring, and mobilising again. I genuinely couldn't be prouder of what we've built."
Lara | Founder
