KORE: brand identity for a Pilates studio and café in Estoril, Portugal

Maybe Design Studio is the brand identity studio behind KORE Pilates & Café, a Pilates studio, café and wellness hub on the Estoril and Cascais coast in Portugal. We designed KORE's visual identity, custom illustrations, signage and facade, merch, photoshoot direction and website.

When the founders came to us, they had already built a loyal client base through word-of-mouth Pilates classes and recognised a growing demand for something different in the Estoril and Cascais market. Existing studios felt outdated, clinical, and uninspiring, while there was a clear opportunity to create a more elevated experience that combined premium movement, beautiful design, community, education, and lifestyle under one roof. The goal was to create the blueprint for a brand that could launch its first location successfully and evolve into a recognised wellness destination with multiple future locations, education programmes, wellness services, and retail offerings.