Brand identity for a pilates studio and café

KORE was created to be far more than a Pilates studio. Designed as a destination for movement, connection, and wellbeing, the vision was to build a modern wellness hub where people could work out, grab a coffee, shop curated lifestyle products, attend workshops, and connect with like-minded individuals. At its heart, KORE is built around the belief that movement is central to how we live, feel, and grow.

When the founders came to us, they had already built a loyal client base through word-of-mouth Pilates classes and recognised a growing demand for something different in the Estoril and Cascais market. Existing studios felt outdated, clinical, and uninspiring, while there was a clear opportunity to create a more elevated experience that combined premium movement, beautiful design, community, education, and lifestyle under one roof. The goal was to create the blueprint for a brand that could launch its first location successfully and evolve into a recognised wellness destination with multiple future locations, education programmes, wellness services, and retail offerings.