Brand identity and website design for a New York furniture and accessories rental partner
Visual Identity
Custom Illustrations
Social Media Design
Photoshoot + brand imagery creative direction
Website UX
Website Design
"Maybe gave our brand new life, all the way through from positioning to execution of our socials, site, events you name it. Creative, thoughtful and super efficient, I'd work with Maybe everytime."
Corrin | Founder
The Brief
Patina is a New York-bred furniture and accessories rental partner for gatherings that feel intentional, human and alive. They had already built something rare: a trusted taste brand in a category full of visual sameness, working with the likes of Vogue, Goop and Chanel, and the culture-forward agencies and brand teams who come to Patina for an instinct for how a room actually feels, not just how it looks.
The gap was between that reputation and the brand's own visual identity. This next chapter was about making Patina's intelligence visible and ownable, moving it from premium rentals to the rental partner for organisations and designers who care about gatherings that feel alive. That idea is anchored in a piece of owned IP, The Art of Gathering.
With strategy led by Emma Gage, Patina came to us to build the identity, website and templates that claim and protect this space: warm, intelligent, culturally plugged-in New York energy that lets the cool crowd recognise Patina as a peer, not a vendor.
