Patina: brand identity and website for a New York event furniture rental partner
Visual Identity
Custom Illustrations
Social Media Design
Photoshoot + brand imagery creative direction
Website UX
Website Design
"Maybe gave our brand new life, all the way through from positioning to execution of our socials, site, events you name it. Creative, thoughtful and super efficient, I'd work with Maybe everytime."
Corrin | Founder
The Brief
Maybe Design Studio is the branding and website studio behind Patina, the New York furniture and accessories rental partner trusted by Vogue, Goop and Chanel. We gave Patina a new visual identity, custom illustrations, brand imagery direction and a website that make its taste visible and ownable.
Patina is a New York-bred furniture and accessories rental partner for gatherings that feel intentional, human and alive. They had already built something rare: a trusted taste brand in a category full of visual sameness, working with the likes of Vogue, Goop and Chanel, and the culture-forward agencies and brand teams who come to Patina for an instinct for how a room actually feels, not just how it looks.
With strategy led by Emma Gage, Patina came to us to build the identity, website and templates that claim and protect this space: warm, intelligent, culturally plugged-in New York energy that lets the cool crowd recognise Patina as a peer, not a vendor.
